GDS mission patches

Various stickers with slogans like 'users first' and 'what is the user need?'

Mission patches are a way of celebrating success or a work milestone. They've been a GDS tradition from the start and have been produced for specific teams, achievements, anniversaries and general cultural reminders.

I've built up a little collection over the years and thought it was worth highlighting a few.

If you're unfamiliar with mission patches, you should read Metaphors we sticker by by the late great Vicki Teinaki, which says it all better than I could. Even if you know about mission patches, it's still worth a read.

Template consolidation

This is a mission patch from my first team. Our work was to try to reduce code and repetition by merging the rendering of page templates across GOV.UK. I was still getting up to speed with all things GDS but looking back I can see the huge value this work had (and unfortunately all of the work still to do). I don't remember specifics, but I think we managed to consolidate the code for forty-something page types into other pages.

A sticker showing the open top of a can full of worms with smiley faces.
The work was hugely complicated, hence the can of worms.

Step by step

I was temporarily loaned out to the Modelling services team not long after and ended up staying with for several quarters. We built Step by step navigation on GOV.UK. It was my first taste of proper multi disciplinary work at GDS and I learned a lot from the experience. Multiple mission patches were produced at different stages of the project.

Three colourful stickers with koalas latched onto big L shapes, with the words 'modelling services'.
The first step by step was 'Learning to drive a car', so you'd be koala-fied to drive.
Two stickers with a crudely drawn horse on a rosette, with the text 'step by step publisher alpha'.
Our user researcher ran a 'horse race' to see which step by step journey we would build first. It hasn't scanned well, but the one on the right has a shiny gold finish.
A sticker with an animal in a bag with a passport.
I'm not sure what the animal on the right was chosen for, but since it's in a bag with a passport I think one of the step by steps was about taking an animal abroad. It celebrated 25 step by steps published.

You can read more about the work in this GDS blog post Building a better GOV.UK, step by step. Step by step journeys also won a D&AD award for design, and there's a really good video in their archive about it.

GOV.UK birthdays

We used to have a small party each year to celebrate GOV.UK's birthday (1st February 2012, apparently) and sometimes that included mission patches. I wasn't there for all of them, but I've managed to collect a few.

Various stickers, some in shiny silver, with the GOV.UK logo and numbers for the birthday year.
5 was the first year I was at GDS (I got 3 as a gift). I think I'm missing 9 because there might not be one - it would have been in 2021, when we were all a little busy.

Coronavirus

You might think that making stickers during the pandemic wasn't a good use of time, but I think it's the perfect example of a moment where hard work and achievement should be recognised and celebrated. If you want to know more about what went into that work, there's a really good blog post about it titled 2 Years of COVID-19 on GOV.UK.

A sticker with a raccoon cleaning its hands with sanitiser, saying 'United 2021'.
The raccoon was chosen as a creature known for hand washing, which is something we all had to do a lot of back then.

Miscellaneous

Other mission patches have been produced at various times for various things. I collected these from a random pile that were being given away.

The first is for the Inside GOV.UK blog, which I've probably contributed to (there's various different blog areas). The star in the middle is another gold shiny one that hasn't scanned well, for doing something impressive on 2nd line support. I didn't earn it for anything specific, but I've been on 2nd line plenty of times. The final one is for GOV.UK Search, which I think was produced after I left the team.

A blog sticker with a rhino, a gold star sticker and a silver bug with a green background for Search.
Sadly the star (gold) and Search (silver) didn't scan well. They look great in real life.

Here's some more links about mission patches at GDS, if you're interested.

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