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HTML emails the easy/wrong way

In a press conference that stunned the world, custarddoughnuts today announced that the time of building HTML emails "was over" thanks to their new HTML email generating software. Speaking from his underground bunker beneath New Mexico, CEO Lewis Crankled said "Why spend time trying to get your email to look pixel perfect on every email client when you can just generate it in HTML, without even needing images?"

Oh, I do make myself laugh sometimes.

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Generating emails in multiple languages

We have a client that needs to send the same email to a list of different regions around the world, which of course means translating that email. Not only that, but the links in each email need to point to a different site depending on the region, and the local store address for that region needs to be listed, sometimes at the top of the email, sometimes at the bottom, sometimes both... and then there's other things like the Facebook link/logo isn't relevant for China, so that needs to be replaced with Weibo. It's a big job.

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